With a knack for taking complicated topics within industries like health care and logistics (among many others) and personalizing it for a multitude of PR and marketing materials, Laura is an expert at writing thoughtful, relevant content for internal and external communications purposes, ensuring organizations more effectively connect with key target audiences.
She also has managed blogs on behalf of organizations eager to share their story with internal and external stakeholders, in addition to drafting copy for other PR and marketing materials like:
- Press Releases
- Blog posts
- E-blasts and E-newsletters
- Bylined Articles
- Executive Biographies
- Fact Sheets
- Advertisements and Advertorials
- Press Kits
Below is a sampling of some of her work; additional samples are available upon request.
Bylined Article Writing / Ghostwriting
Next Avenue: 2019 Tax Savings Strategies for Retirement (Also ran on Forbes.com!)
RE Journals: Three tips for using virtual staging to wow prospective tenants
Daily Herald Business Ledger: Thriving together: Partnering with other businesses for success
Small Biz Daily: Own a Business? You Need to Protect Your Assets!
Florida Realtor: Match Your Listings With a Photographer
Women in Business & Industry: Getting More Women Into the C-Suite
EE Times: IoT Should Not Wait for Standards
ChicagoNOW: Running safety tips for the snow and cold
EBN: Get the Most Out of the Your Transportation Management System
EdTechDigest: Class in the Cloud
Inbound Logistics: Preparing for New Trade Regulations
Construction Executive: Managing Materials & Equipment Costs Across International Borders
SupplyChainDigital: Navigating global trade waters
Pipeline & Gas Journal: Managing Costs, Regulations Across International Borders
Naperville Sun: Tips will keep holidays from cramping style
Corporate Blog Management and Content Development
Developed content for the corporate blog (called “Insights”) on behalf of Icontrol Networks, a provider of smart home platform services. Samples of blog posts drafted by Laura include:
- ISC West 2015: Home Automation Infiltrates Home Security
- Introducing Control One, A Comprehensive Home Automation Solution for Independent Security Dealers
- Smart Energy Summit 2015: Making Home Energy Management Smarter
Managed and developed content for bed bug and incontinence blogs on behalf of Protect-A-Bed, a manufacturer of mattress protectors and encasements (samples currently unavailable, but can provide references who can attest to Laura’s work on these blogs).
Currently developing content for Mars, Inc.’s internal company blog/employee portal. Due to an existing confidentiality agreement, these samples cannot be listed here, but are available upon request.
Temple Sholom Gan Shalom Preschool Program Brochure
Crain’s Chicago Business New Hire Advertisement
Milwaukee’s Bastille Days Festival Event Brochure
Grunau’s Monthly Employee Newsletter