Content Development

With a knack for taking complicated topics within industries like health care and supply chain/logistics (among many others) and personalizing it for a multitude of PR and marketing materials, Laura is an expert at writing thoughtful, relevant content for internal and external communications purposes, ensuring organizations more effectively connect with key target audiences.

She also has managed blogs on behalf of organizations eager to share their story with internal and external stakeholders, in addition to drafting copy for other PR and marketing materials like news releases, fact sheets, backgrounders, advertisements, newsletters, and more. Below is a sampling of some of her work; additional samples are available upon request.


Contributed Media Content / Ghostwriting

Women in Business & Industry: Getting More Women Into the C-Suite

EE Times: IoT Should Not Wait for Standards

ChicagoNOW: Running safety tips for the snow and cold

EBN: Get the Most Out of the Your Transportation Management System

EdTechDigest: Class in the Cloud

Inbound Logistics: Preparing for New Trade Regulations

Construction Executive: Managing Materials & Equipment Costs Across International Borders

SupplyChainDigital: Navigating global trade waters

Pipeline & Gas Journal: Managing Costs, Regulations Across International Borders

Naperville Sun: Tips will keep holidays from cramping style

Evanston Patch: Springing Back on the Pavement


 Corporate Blog management and content development

Developed content for the corporate blog (called “Insights”) on behalf of Icontrol Networks, a provider of smart home platform services. Samples of blog posts drafted by Laura include:

Managed and developed content for bed bug and incontinence blogs on behalf of Protect-A-Bed, a manufacturer of mattress protectors and encasements (samples currently unavailable, but can provide references who can attest to Laura’s work on these blogs).

Currently developing content for Mars, Inc.’s internal company blog/employee portal. Due to an existing confidentiality agreement, these samples cannot be listed here, but are available upon request.


Copywriting

Nimlok Chicago E-Blast

Avvo E-Valentine

Inbound Logistics Advertorial

Crain’s Chicago Business New Hire Advertisement

Milwaukee’s Bastille Days Festival Event Brochure

Grunau’s Monthly Employee Newsletter