Content Development

With a knack for taking complicated topics within industries like health care and logistics (among many others) and personalizing it for a multitude of PR and marketing materials, Laura is an expert at writing thoughtful, relevant content for internal and external communications purposes, ensuring organizations more effectively connect with key target audiences.

She also has managed blogs on behalf of organizations eager to share their story with internal and external stakeholders, in addition to drafting copy for other PR and marketing materials like:

Press Releases
Blog posts
E-blasts and E-newsletters
Bylined Articles
Executive Biographies
Fact Sheets
Advertisements and Advertorials
Ghostwriting
Press Kits

Below is a sampling of some of her work; additional samples are available upon request.

Bylined Article Writing / Ghostwriting

Next Avenue: 2019 Tax Savings Strategies for Retirement (Also ran on Forbes.com!)

RE Journals: Three tips for using virtual staging to wow prospective tenants

Daily Herald Business Ledger: Thriving together: Partnering with other businesses for success

Small Biz Daily: Own a Business? You Need to Protect Your Assets!

Florida Realtor: Match Your Listings With a Photographer

Women in Business & Industry: Getting More Women Into the C-Suite

EE Times: IoT Should Not Wait for Standards

ChicagoNOW: Running safety tips for the snow and cold

EBN: Get the Most Out of the Your Transportation Management System

EdTechDigest: Class in the Cloud

Inbound Logistics: Preparing for New Trade Regulations

Construction Executive: Managing Materials & Equipment Costs Across International Borders

SupplyChainDigital: Navigating global trade waters

Pipeline & Gas Journal: Managing Costs, Regulations Across International Borders

Naperville Sun: Tips will keep holidays from cramping style

Corporate Blog Management and Content Development

Developed content for the corporate blog (called “Insights”) on behalf of Icontrol Networks, a provider of smart home platform services. Samples of blog posts drafted by Laura include:

Managed and developed content for bed bug and incontinence blogs on behalf of Protect-A-Bed, a manufacturer of mattress protectors and encasements (samples currently unavailable, but can provide references who can attest to Laura’s work on these blogs).

Currently developing content for Mars, Inc.’s internal company blog/employee portal. Due to an existing confidentiality agreement, these samples cannot be listed here, but are available upon request.