A smart, strategic, creative, and resourceful communications pro, Laura Kaster has worked with clients in every industry imaginable – from non-profits to B2B to well-known consumer brands and more. She has developed and implemented media relations programs that have resulted in stories about her clients in top tier media outlets like CNBC, NPR, USA Today, Associated Press, and even the front page (above the fold!) of The New York Times.
After working in the PR industry for nearly a decade, Laura discovered a passion for helping organizations strategically communicate beyond the media through a wider array of communications vehicles – from blogs to websites to marketing materials and beyond. She has been regularly praised by colleagues, clients and media pros on her writing and editing prowess coupled with her trademark creative and strategic thinking in developing materials like blog posts, fact sheets, staff biographies, press releases, and bylined articles – and more – for clients.
Beyond content development, Laura also leverages her extensive experience in leading communications strategy to guide organizations in their communications planning and execution. From internal to external communications to communications audits, she takes pride in being a “sherpa” to empower organizations to maximize their communications to drive their intended audiences to action. Over the course of her career, Laura has successfully led strategic and audience-focused communication efforts to announce new products, services, executive moves, corporate changes, and more.
Laura holds a bachelor’s degree in advertising and public relations from Marquette University – where she also met and fell in love with her husband! In her spare time Laura enjoys reading a good book, creating delectable baked goods, and hanging out with her family, which includes her husband, son and cuddly cats. She also enjoys photography, hiking, gardening, and belting out show tunes (ask her about her time performing as an actor with a professional children’s theatre company!). She also regularly volunteers with a local community theatre on and off the stage.
Interested in learning more? Check out the services that Laura provides, or reach out if you’re ready to discuss your project!
TESTIMONIALS:
“Laura is an eloquent, clear communicator who quickly understands the goals of a project and works to meet the needs of her clients on time and within budget. She has proven to be a dependable and creative partner, which has allowed me to pair my design services and her strategic content skills for clients.”
– Design Strategy Firm Owner
“Laura and I worked together at a public relations agency for several years, where I had the pleasure of watching her pitch and place powerful stories on behalf of her clients. Dogged in her approach, Laura was constantly thinking of better and more interesting ways to tell our clients’ stories, always working well beyond the original goals of the project. A few years later when I needed help, I immediately thought of Laura and hired her for a project. She was able to jump into the work quickly, with very little onboarding, and make a huge difference for our client. If you are looking for someone who will approach your work with creativity and determination and who will exceed your expectations, you should call Laura Kaster.”
– Content and Brand Strategy Director
“I think the letter is the best informational/marketing communication we’ve done.”
– Executive Director, Leading Nonprofit Organization, regarding an email to prospective volunteers that Laura wrote on the organization’s behalf.
” It has been an absolutely pleasure working with you as well. You are truly the best in the business.”
– Communications Agency Owner
LAURA KASTER 